The target audience of this project is citizens with little or no competences in financial literacy. Therefore, the main aim is to produce some materials that will help these citizens to overcome this lack of competences. We will produce materials specially designed for trainees, as well as materials for trainers. Furthermore, we will develop a curriculum and adapt this curricula to different target groups such as entrepreneurship, young adults, families, etc. The development of these materials also aims to improve pedagogical approaches and the management of adult education organisations. Moreover, all this process will contribute to the promotion of a dialogue between educators and the community including those with social responsibility in finances.

Country analysis

This consortium is composed of partners from different countries and heterogeneous expertise and background. This heterogeneity allows having a broader view and perspective of the problem and approach to deal with it. Being nine partners from nine different countries we believe that our experience would also be diverse in content and deepness. Thus, the first step was to draw a picture, as clear as possible, about each partner country. The best option was to do desktop research complemented by a survey administered to the possible target and stakeholders  as well as interviews made with the experts in the field. These activities helped us in rwo different ways:
1) Data gathered allowed us to have a clear picture about how financial literacy was being developed in each partner country, the target group and the way we should approach it. We were also able to identify the most important topics that should be included in the toolbox and handbook. We developed a framework that was the basis of the products to be produced
2) The fact that we had to contact the target of the project as well as the stakeholders allowed us to present the project and get them interested in future results (exploitation strategy).

Toolbox development

Next, we started developing the products. For the toolbox, we decided that the target of this product would be the citizen with little or no knowledge / competences in financial literacy. This meant that our approach to help them to develop the competences in the field needed to be an interesting and involving one – we decided that it would be better to prepare entertainment material (games, audio and video files, exercises, etc.).

During this stage, each partner identified websites and other material that could be interesting to use. Some of these websites / materials were in the language of the partner country and so its use would be limited to the country involved. Others were multilingual or could be used in a situation using a different language and so its use was transversal. Anyway, for each situation we decided to ask permission of the company / institution that owned the website / materials to use it in our toolbox. We also aimed to present / disseminate the project. This approach proved to be an added value for the project since it allowed us to present and disseminate the project while obtaining permission to use the materials already available.

Dissemination

The strategy found by the partnership to disseminate and exploit the results of the project is proving to be efficient: we are involving the target group since the beginning of the project through the administration of the questionnaire; and we are involving stakeholders by presenting them the project and asking them to use some of the already existing materials. Furthermore we are building partnerships with some of the stakeholders for the development of materials which seems to be a good strategy for the long term impact and sustainability of the project.